I’m Joha Lara.
I’m a visual storyteller, filmmaker, and creative director with more than 12 years of experience capturing stories through photography, film, and brand strategy. My work blends art and communication, helping people and brands express their essence in a way that feels authentic, powerful, and timeless.

For the past three years, I’ve specialized in wellness brands creating 360° strategies that bring together visuals, storytelling, and marketing to elevate their presence across every platform.

This is my space to share the stories I create, the moments I capture, and the visions I help bring to life.